AI Course for Marketing

AI for Marketing Course

This course shows you how to run a modern marketing function with AI doing the heavy lifting, without your output starting to sound like everyone else’s. It includes the full AI Essentials foundation — the Foundations and Essentials tracks — so you are properly fluent before you apply anything, then adds a deep, dedicated Marketing track on top. Across 118 lessons and 27 hours you build a repeatable content engine, learn copy that converts, and get to grips with AEO: being found inside AI-generated answers, not just in the blue links.

Who this course is for

Marketers and marketing managers who need more output without more headcount
Founders and owners doing their own marketing
Agencies and freelancers who need consistent, on-brand production at speed
Anyone who has tried AI copy and found it bland, generic or off-brand

Full module list

AI Foundations track — 5 modules, 28 lessons, 6 hours

F1 – AI without the jargon — 5 lessons, 63 min
F2 – The tool landscape — 6 lessons, 75 min
F3 – Prompting that gets results — 7 lessons, 92 min
F4 – Reliable output — 6 lessons, 79 min
F5 – Privacy, data, ethics and responsible use — 4 lessons, 49 min

AI Essentials track — 7 modules, 32 lessons, 8 hours

G1 – Everyday writing and communication — 6 lessons, 78 min
G2 – Research, learning and summarizing — 5 lessons, 58 min
G3 – Planning, productivity and decisions — 4 lessons, 54 min
G4 – Images, design and creativity — 5 lessons, 60 min
G5 – Voice, multimodal and mobile — 4 lessons, 47 min
G6 – Your first automations — 4 lessons, 47 min
G7 – Build and maintain your personal AI workflow — 4 lessons, 46 min

Marketing track — 12 modules, 58 lessons, 13 hours

M1 – Brand voice and guardrails — 5 lessons, 65 min
M2 – The content engine: blog/SEO production system — 6 lessons, 78 min
M3 – Copywriting that converts — 6 lessons, 77 min
M4 – Image generation for marketing — 5 lessons, 66 min
M5 – Short-form video and audio — 4 lessons, 51 min
M6 – Social media systems — 5 lessons, 62 min
M7 – Email and CRM — 4 lessons, 50 min
M8 – SEO and AEO — 6 lessons, 79 min
M9 – Campaign ideation and strategy — 4 lessons, 49 min
M10 – Marketing automation workflows — 5 lessons, 65 min
M11 – Analytics and reporting — 4 lessons, 48 min
M12 – The AI marketing stack and governance — 4 lessons, 49 min

What you will be able to do by the end

You will have defined your brand voice properly and taught it to an AI tool, with guardrails so it stays consistent across every channel. You will run a repeatable blog and SEO production system from keyword research through outlining, drafting, editing and repurposing, write ads, emails, landing pages and headlines that convert, and produce on-brand images, short-form video and voiceover. You will build social content systems and calendars, automate email and CRM sequences, optimise for both classic search and answer engines, plan full campaigns, and report on it all with analytics you can explain to a client or a board.

How the course works

Everything is video-on-demand and self-paced, so you can start the moment you sign up and fit lessons around real work. Lessons run roughly 10 to 16 minutes each, are watchable on desktop, tablet or phone, and every one finishes with something concrete you can apply the same day. The teaching is tool-neutral across ChatGPT, Claude, Gemini, Microsoft Copilot and NotebookLM, so you are never locked into one vendor and you learn to pick the right tool for each job rather than forcing one tool to do everything. There is no exam to cram for and no prior technical background assumed.

Access and what is included

Your purchase includes 30 days of full access to all 118 lessons from sign-up, on any device. Want to test the water first? The free AI course costs nothing, and the AI Essentials Course covers the shared foundation on its own.

Duration:	30 Days
Price:	€199.00